Although at times it seems like a complex science, exceling in marketing your small to medium-sized business does not require an advanced degree in marketing or a decade spent at a prominent agency. Instead, good marketing is about taking the time to build good habits, getting in sync with your key demographic and working with persistence and some patience to see your efforts come to fruition through a coordinated campaign.
Marketing is an essential part of growing your business, so it pays to nurture your skills to enhance your company’s messaging. What sets the best marketers apart from the rest? Let’s take a look at some habits practiced by successful marketers.
Research and planning
An effective marketing strategy requires thorough research and planning before execution. Anyone can come up with a good idea, but a successful marketer knows that an idea is just that, and it’s the next steps that will dictate whether an initiative works or not.
Take the time to completely vet your audience and what marketing channels and messaging they respond to favorably. Set up internal systems so tracking your campaign’s progress is organized and easy to understand. Go over possible outcomes and prepare for them. The research phase of any campaign will lay the groundwork for its success – and good marketers prioritize the planning phase to optimize results.
Like all media-focused industries, marketing is subject to trends that change frequently, so it’s critical for marketers to stay abreast of what’s happening, not only in marketing but also in social media, the current news cycle and your city/community.
Likewise, it’s valuable to attend conferences within your industry to learn from your peers, attend webinars and seek out subject matter experts to glean new insight on hot topics. An effective marketer is a hungry learner, and this has greater benefits than just better marketing results. A study by Bridges, an educational research firm, shows that more than 90 percent of employees cite continuous learning as an important part of job satisfaction.
Even the most successful marketing strategy means nothing without context. Good marketers know that analyzing the results of a campaign is the most important step to replicate what went right or fix what went wrong. Use a critical eye, and be thorough and honest. Through this process, you should be able to draw a few key learnings that you can apply to your next campaign.
With a little practice, anyone with the drive to see a campaign succeed can be an effective small business marketer.
Contact Allegra today. We can play a key role in designing, executing and analyzing your marketing campaign so you don’t go at it alone.